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Purpose
The purpose of Corporate Social Responsibility is promotion of work/life balance, give attention to social and environmental concerns in addition to economic goals and encourage companies to balance financial profits, economic value addition and social good.
CSR is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the work force, their families as well as of the local community and society at large. Business needs a stable social environment that provides a predictable climate for investment and trade. Understanding society's expectation is quite simply enlightened self ? interest for business in today's interdependent world.
Sustainable development, like building a successful business, requires taking the long- term view. It also requires the integration of social, environmental and economic considerations to make balanced judgments. Business and society are interdependent and business must take full account of the societal expectations.
Business practices must be built around stakeholder analysis and engagement. It must also include the idea about the stakeholder in the business perspective which will reflect the needs and aspirations of the society.
Excellence in Corporate Social Responsibility is exceeding the minimum regulatory framework in which the organization operates and to strive to understand and respond to the expectations of their stakeholders in society. An analysis of CSR would involve meeting the needs of all stakeholders and not just shareholders against some form of ethical basis. This describes the following key principles:
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To operate ethically and with integrity
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To respect basic human rights |
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To sustain the environment for future generations |
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To be a caring neighbor in their communities |
Managing Social Issues
For many companies, managing corporate social responsibility well is no longer seen as an extra cost or burden on a hard-pressed management. Rather, CSR is increasingly viewed, not only as making good business sense but also contributing to the long-term prosperity of companies and ultimately its survival. Being a good neighbor and showing that you care on the one hand and being a successful business on the other, are flip sides of the same coin. Increasingly, companies manage social issues in the same way as they manage any other strategic business issues and there are growing arrays of tools available to assist and guide them. It is important to recognize that CSR means more than promulgating the company's own values and principles. It also depends on understanding the values and principles of those who have a stake, or are affected by, its operation.
Equal Opportunity Employer
We are an equal opportunity employer. We follow the principle of equal opportunity in regards to hiring and promotion procedures. We do not discriminate based on race, gender, nationality and give everyone an equal chance.
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